Cheyenne von Thun on Sin With Mind
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Cheyenne von Thun, inspired by her parents' wine cellar, discovered her passion for wine at a young age. However, the bitter taste wasn't her cup of tea. At 18, she had the vision to create something original and creative. The result: Universe-CFC and the brand Sin With Mind . With the innovative wine mixes Merlscho (Merlot and chocolate) and Chardomell (Chardonnay and caramel), she presents a seductively sweet interpretation of wine that has already received its first awards.
The creation of Universe-CFC
Cheyenne von Thun remembers:
Inspired by my father's wine cellar, at the age of 18, I had the vision to develop something original and creative that reflected my own ideas. Since the wine my father drank was too bitter for me, I looked for a sweeter alternative. This is how my journey with Universe-CFC and my search began.
A family friend who regularly delivered wines supported the idea. He suggested asking a wine merchant for wines that would pair well with chocolate. After numerous experiments with chocolate, caramel, honey, and fruit, the company chose two versions: one with caramel and one with chocolate. The mother also helped found the company, and thus the name Universe-CFC was born: Universe symbolizes the cosmos, while CFC refers to the initials of Cheyenne Françoise Charleen. The goal was to create a product that was unique in both taste and aesthetics.
Sin With Mind – Uniqueness in the wine market
With Sin With Mind, Cheyenne von Thun enters the wine market – and with a clear claim:
Sin With Mind stands for exciting, sensual culinary experiences. Our wines not only come from German wine-growing regions, but our ingredients are also exclusively selected. Our primary goal is to create products that are unusual and exceptional – from their contents to their packaging.
The visual component also plays a crucial role. Not only smell and taste, but also the sense of sight is crucial for enjoyment. Therefore, special attention was paid to packaging, making the products more exclusive and more expensive than other offerings.
The products: Merlscho and Chardomell
The two wine mix drinks are based on creative word combinations:
- Merlscho combines the red wine Merlot – known for its gentle note and soft taste – with the intensity of chocolate.
- Chardomell combines the light, aromatic Chardonnay with the sweet note of caramel.
The Merlot, which is usually sweeter than the chocolate, impresses with its tannin content and pleasant acidity, so that wine and chocolate together offer an unforgettable culinary experience.
The Chardonnay, mild and aromatic, harmonizes perfectly with the caramel flavor.
Both products are excellent as dessert wines.
- Merlscho goes perfectly with dark fruits such as cherries, blackberries and plums.
- Chardomell complements desserts such as crème brûlée, crema catalana or tiramisu.
The optimal drinking temperature is around 13 to 14 degrees for Merlscho and 12 degrees for Chardomell.
Exclusive packaging and awards
The presentation of the products is as exceptional as their contents. In addition to the option to purchase the wines individually, there is also an exclusive gift box – including an eye mask that reflects the logo and symbolizes the mysterious taste experience. Another special feature:
The logo on the bottles unfolds its luminosity under UV light, making it a representative highlight on special occasions or in bars.
The renowned wine magazine “Selection” has already recognized the unique taste of the products – an award that Cheyenne von Thun sees as an incentive to continuously improve her creations.
Target groups, sales and marketing
Sin With Mind 's target audience are customers looking for special and creative gift ideas and willing to pay a premium for unusual products. Initial experiences show that women in particular appreciate the seductively sweet character of the wine creations.
The company is currently in the process of establishing its own sales force. Anyone interested in the products can contact us directly at:
info@sin-with-mind.com
Until now, the products were sold via the company's own website, supported by Instagram and Facebook channels.
Future plans of Sin With Mind
Cheyenne von Thun emphasizes that work on new, exceptional products will continue. Under the motto "Sin With Mind," the product range will be continuously expanded with high-quality products that bring joy to people.
Original article published onabout-drinks.com
Since 2007, about-drinks.com has been the online magazine for beverage professionals. It provides daily industry-relevant information about concepts, products, companies, and people.